Slow days hurting restaurant profits?

Generate a few more orders at times when things are going slow.

Most restaurants, bars, cafes (and other eating/drinking places) report that things are slow (low or almost no sales) for at least 20-33% of the time that they are open for business. So on a typical day at least 2-3 hours are non-productive.

What that means is: if you are open for business 6 days a week, you are making little or no money for at least 1-2 days a week on average. Thats a total of 52-104 days in a year. The killer is that you do end up paying for the fixed cost on these days to keep your doors open viz. employee salaries, rent, utilities, etc.

If you manage to make a mere $100-$200 in additional sales on each one of these days, that adds $5,200 to $10,400 to your annual sales. Now that may not may be a lot of money for big restaurants but for others it can make a huge difference.

A simple marketing tactic to achieve this is to send out a promotion on each one of these slow days BUT make that promotion valid ONLY during those slow times. Moreover, if the process of sending these promotions is automated all the more better.

For example: If business is slow on Mondays at lunch time, send a promotion that is valid only on Monday between 11:00 am and 3:00 pm. If dinner time is slow on Wednesdays, send a promotion that is valid only after 6:00 pm on Wednesdays. Furthermore in this example, send out a different promotion every Monday and Wednesday so customers look forward to it every week.

Its a win-win situation. You generate a few more orders on your slow days and customers get an incentive to come back and place an order for a discount.

There are several options available for you to accomplish this. You can deliver these promotions via email or text message or an app on the customer’s mobile phone.

Bistro Deals is one such service that can be used to create and deliver these promotions easily. It takes a few minutes to set up and you can try it free for 30 days.

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